No matter which social networks you or your company uses, to be effective it important to go beyond selling your products or services. If customers want to buy your products or services, they’ll visit your company website, not your Facebook, GooglePlus, or Twitter pages. Social networks are an added value to the customer experience and a resource to stakeholders.
The added value includes building and maintaining loyalty to your brand or company. Social networks seem to be made for creative public relations initiatives and not necessarily for marketing activities.
Creating loyalty is easy: Put the stakeholder first. Can your company provide timely and in-depth information to stakeholders in your industry? Don’t forget that customers will also be interested, but usually they do not look for “business” information. Social networks are effective for posting helpful tips about the company’s offerings, or simply as a additional point of contact for customer service. Continue reading