I’m a huge advocate of teachers and professors using social media to connect with students, but one of the many benefits that many educators don’t realize is that every time they post something online, they are helping to flesh out their personal brand.
Source: Microsoft images
While most people know that branding is used for organizations, professionals, including educators, can easily overlook branding. Simply put, personal branding is the public perception of a person, and, in the age of social media and search engines, everyone has a brand even if they are not aware of it.
In education, personal branding is important to both the educator and the university. Building an online brand is important for career advance, recognition by peers, prospective and current students, and, if the professor has an excellent online reputation, helps the university market its programs.
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